• 10/09/2015

    Alphonso announces first of a kind TV Attribution Product for TV-Tune Ins

    Alphonso TV Attribution combines Alphonso’s massive first-party TV Tune-in data with digital ad spend and provides powerful insights on effectiveness of TV Tune-in campaigns. This is the industry’s first true ROI measurement for tune-in budgets. Alphonso has one-on-one TV Viewership data across 200+ TV Channels that is now available to select partners across the advertising ecosystem. Alphonso works with partners to combine their digital ad impression data from ad campaigns they are running and provide attribution for the measured tune-ins to TV programs.